Today’s shoppers are looking for and shopping for products in stores, online, and even using smartphones and tablets. A new term for multi-channel retail sales is “Omni-Channel retail” and this has expanded customer interaction across all sales channels. In order to stake your place in the ‘Omni’-marketplace, you need a powerful enterprise resource planning (ERP) solution.
Customers often look for the fastest, cheapest way to get what they want and they are conducting more research about your business and the products they want prior to making many purchases. Oftentimes, customers walk into a store armed with knowledge about a product, as well as price options offered by other stores. As a result, retailers are striving to offer personalized discounts and promotions in order to attract customers, but inconsistent experiences across different channels will drive customers away rather than bring them in. The same message or coupon, for example, should be accessible by smartphone, tablet, laptop, or at the store itself. Not an easy task unless you have a powerful ERP solution, like NetSuite® ERP
The NetSuite eCommerce and Retail Anywhere POS solutions provide a powerful foundation for businesses to reach customers both inside and outside of a traditional store. You can also take these solutions to tradeshows, conventions, or pop-up shops in the field. Capture a 360-degree view of your customers with NetSuite ERP solutions that includes each customer touch-point, as well as each transaction. No matter where you find or interact with a customer, your data remains connected so that you always have a full-view of your business operations.
Presenting your business and your products in a consistent manner and providing customers with a steady, relevant experience can be a challenge for Omni-channel commerce. Set your business up for success with the technology that can manage all branches of your retail business. The right solution can provide visibility into your operations so that you can use your data to enrich the customer’s experience and strengthen customer loyalty. Contact the experts at Kraft Enterprise Systems, LLC for more information about NetSuite ERP solutions and how they can help you reach customers anywhere, anytime.
By Kraft Enterprise Systems, LLC, a Tennessee NetSuite Solution Provider