NetSuite vs Salesforce: Key Differentiators

NetSuite vs Salesforce: Key Differentiators By  Meredith Schultenover, Managing Director, Kraft Enterprise Systems Recently, a friend contacted me to ask my opinion about Salesforce.com (SFDC) as an option for a new CRM system.  This friend has also asked me in the past about ERP systems.  He owns a distribution company where they are running their sales[…]

What is your digital disruption plan for 2016?

By Glenn Saunders     Digital transformation is becoming a more prolific topic among the top consultancies in the world.  When the darling blue chip GE starts an active advertising campaign (See the Commercial Here) touting itself as “The digital company.  That’s also an industrial company.” it may be time to evaluate what impact a digital[…]

Share Your Industry Knowledge And Experience

When working with a new prospect or customer, your sales representative should exemplify their knowledge and experience about your products.  You can also extend this information-sharing opportunity by reaching out to prospects and customers through your customer relationship management (CRM) solution.  Showing your industry or marketplace experience shows that you are an expert in your[…]

Get To Know Your Customers Better

Your sales representatives are probably the most reliable line of communication between your company and your customers.  You can support this important business relationship with your customer relationship management (CRM) solution and a self-service portal.  Some of your customers are tech-savvy and some are not.  Some customers prefer face-to-face meetings, while others only have time[…]